Email marketing is one of the most efficient marketing channels, even outperforming social media.
Have you ever considered why?
It’s because you’re dealing with your customers one-on-one and don’t have to worry about complicated algorithms.
However, email marketing has a number of drawbacks.
Let’s take a look at both sides of email marketing in order to better understand and implement our digital marketing strategies.
The Pros of email marketing
A low-cost method of engaging your target audience
Email marketing is a very cheap way for your business to connect with people and get their attention.
In order to keep your email campaign costs low, it’s best if you have the ability to write your own messages and develop an email strategy in-house.
Pro tip: How to get an email address for building an email list?
For locating email addresses in Gmail or Outlook, you could use the GetEmail.io Chrome extension (an email search tool).
Additionally, you can use the tool to generate the appropriate email format simply by signing up and providing the prospect’s first and last name as well as the domain name of their company.
To find the correct email format, this tool makes use of big data and machine-learning algorithms. As a result, you can quickly get an email address using such email lookup tools.
It is highly customizable
Email can be customized to facilitate a more individualized customer experience.
Email can be a powerful engagement tool when used with care and attention to your intended audience.
Marketing that is more targeted
Email marketing allows you to create more delightful and personalized customer experiences. This simultaneously strengthens your relationships and increases your profitability.
Using email marketing, you can segment your marketing lists and create more targeted campaigns.
It can get people to visit your website
Customers can be drawn to your website with the help of an email campaign with interesting content and a clear call to action (CTA).
The Cons of email marketing
When it comes to email marketing, you run the risk of being flagged as spam and not being able to reach out to your subscribers.
Spam filters and other similar tools are commonly used by users today to keep them from receiving any email marketing messages.
If you don’t want your domain to be marked as spam by email providers, you should make sure that everyone on your email list has agreed to receive your emails.
Most recipients will not open your email.
Most people receive so many emails that it’s very likely that yours will be lost in the shuffle.
When your inbox is full of other people’s messages, the only way to get noticed is to write emails that are both engaging and customized.
The competition is fierce
Email marketing is incredibly competitive because numerous businesses compete for the attention of a single customer.
When it comes to vying for the attention of your customers, you not only have to contend with the other businesses in your industry, but also with major corporations such as Apple, Starbucks and Amazon.
Need large audience to convert significant sales
Marketing via email is a game of numbers.
Email marketing needs a sizable audience in order to be profitable because the average open rate for the industry is twenty percent, and only one to two percent of recipients actually make a purchase.
Many businesses don’t know how big their email lists need to be before they start getting sales and conversions that matter.
In light of the numerous benefits and drawbacks associated with email marketing, the ultimate question is:
Is it worthwhile investing in email marketing?
The answer is an unequivocal yes.
Email marketing, when done correctly, can establish a company’s reputation in the market. It has the potential to improve the brand’s image.
But it’s important to make sure nothing goes wrong and that the people who get the emails don’t mark them as spam.